30th
One of the most interesting things we’ve discovered from working on Y Combinator is that founders are more motivated by the fear of looking bad than by the hope of getting millions of dollars. So if you want to get millions of dollars, put yourself in a position where failure will be public and humiliating.
When we first met the founders of Octopart, they seemed very smart, but not a great bet to succeed, because they didn’t seem especially committed. One of the two founders was still in grad school. It was the usual story: he’d drop out if it looked like the startup was taking off. Since then he has not only dropped out of grad school, but appeared full length in Newsweek with the word “Billionaire” printed across his chest. He just cannot fail now. Everyone he knows has seen that picture. Girls who dissed him in high school have seen it. His mom probably has it on the fridge. It would be unthinkably humiliating to fail now. At this point he is committed to fight to the death.
